What’s In A Name

Resplendent Branding‘s name comes as a homage to the Resplendent Quetzal (pharomachrus mocinno), which is also displayed in our logo.

To understand why this bird embodies our brand, one must go back in time to Pre-Columbian Mesoamerica: The inhabitants of the region (Mayans, Aztecs, Olmecs, etc.) worshiped a being known as Qetzalcoatl to some, and Kukulkan to others.

This deity was believed to fertilize the crop lands and was a deity of wealth, luck, and prosperity. This god was widely depicted in hieroglyphs & scrolls as a feathered serpent.

The Quetzal was believed to be a manifestation and messenger of Quetzalcotl/Kukulkan because it resembles a feathered serpent when it flies. It was believed that the Quetzal was the messenger that delivered knowledge & the wishes of the gods to people, and prayers & offerings from people to the gods.

Like the Quetzal, Resplendent Branding acts as a messenger between the marketing forces, the wishes of your clients, and cyberspace and delivers to you the information you need to attain prosperity.

Furthermore, the word “resplendent” evokes what we strive to achieve for your brand: an attractive identity, impressive personality, memorable in color, and striking in quality.